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Achieving Customer-Centricity In The Insurance Sector Through Data Analytics

The insurance market has a vast area of untapped opportunities that lie in underused data. With the help of powerful data anaylytics companies can put the customer in the center of their business. Its biggest value lies in improving customer service management. A satisfied customer is cheaper to retain and data analytics models help companies predict who is most likely to stay and who is not. Models can also suggest most efficient ways to target and retain those clients. Read more below:

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