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Collecting, analysing and leveraging customer feedback Collecting, analysing and leveraging customer feedback can be an extremely complex task – It not only involves understanding all of the touchpoints a customer has with your organisation, but also having mechanisms in place to gather relevant customer feedback as close to the moment of truth as possible. Here […]

Manage customer experience and B2B partnerships with a vision for the long-term The B2B space presents a number of notable challenges for customer experience. A complex web of internal stakeholders, multi-year multi-transaction engagements, structured sales process, and legacy data and relationship management practices often greatly increase complexity and deter change. However, leaders with a clear […]