Implementing CX programs is like any other organisational innovation. It all starts with good intentions, but too big of a scale or too narrow a scope can both miserably fail to prove any value to the organisation. Here are our most important considerations when deploying a CX program, so it doesn’t come all crumbling down […]

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One thing is for certain – That the customer and customer experience management are now King. Digital advances have driven a complex ecosystem where customers can buy products and services via multiple touch points quickly and easily. It is also no longer who is cheapest, has the best value or even the best product or […]

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