customer experience

Two sides of the same coin? Or how CRM and CEM supplement each other In the quickly expanding field of customer experience, tools and terms can get confusing. You’ve just invested a large sum in a new Customer Relationship Management (CRM) software that your Sales Director promoted as the solution to all your customer data […]

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Manage customer experience and B2B partnerships with a vision for the long-term The B2B space presents a number of notable challenges for customer experience. A complex web of internal stakeholders, multi-year multi-transaction engagements, structured sales process, and legacy data and relationship management practices often greatly increase complexity and deter change. However, leaders with a clear […]

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